I had to read an article from Ad Age for my Contemporary TV class. It looked at 7 shows and using psychographics determined the personality traits of viewers based on their prime time TV choices. I think it’s kinda BS, but what do I know.
My fave was probably this:
“Like Michael on the show, watchers of “The Office” think they are superior to others.”
Also, how did they figure out that Glee watchers, who allegedly feel more intense emotions the others, aren’t really all that into Quaker cereals?
http://adage.com/article/news/research-links-personality-traits-tv-viewing-habits/146779/
April 17, 2011, 11:40pm Comments
